We had a great time meeting with caterers from all over the country at Catersouce this year.
Each caterer we spoke with had a unique business with a unique approach to catering (one reason why Catersource is so great!).
Despite these differences, we were asked a lot of the same marketing questions.
Here are are the top marketing questions we heard with links to in-depth answers!
1) Do I need a new website?
It completely depends on how effectively your website is helping you achieve your goals. Answer these questions to find your answer.
2) Do I need a .catering domain?
Here’s everything you need to know about domain names.
(Short answer: probably not.)
3) Where can I find great employees?
In 2016, the ICA reported that 46% of caterers named staffing as their biggest business challenge.
Your website and social media outlets are fantastic tools for attracting that talent because they provide a forum for showcasing the things that matter most to potential employees, like how it feels to work at your company.
Here are a few tips on how to find great employees.
4) How much should I be spending on marketing? How much are others spending?
This one can be a tough call, because it’s a largely subjective judgment. And comparing yourself to other caterers’ raw figures can potentially be problematic.
We suggest following the “5% Rule” of marketing budgets.
5) Does spending on marketing pay off?
Marketing without a plan can be a terrible investment.
Marketing with a plan, and measuring your results, can unlock growth for your company.