“We want to grow our business into one of the most well-respected, recognizable social and wedding caterers in Knoxville.”
Rex Bradford Jones and his son, Bradford Jones, had big plans to transform their company’s brand into a catering leader in Knoxville, Tennessee, and even bigger plans to double their business in just a few years’ time.
Bradford Events and Catering is Knoxville’s favorite caterer for distinguished, professional, elegant weddings and customized social affairs.
- Industry: Catering & Event Planning
- Speciality: Weddings, Private Events, Custom Catering
- Size: 10+ Employees
- Location: Knoxville, TN
- nuphoriq Client Since: September 2013
Bradford Catered Events was known by too many names: Abner’s Attic (after their venue) and Rex Bradford Jones Caterer (after their very talented and respected head chef and owner).
In fact, having two names was affecting the company’s ability to grow.
Abner’s Attic needed a new brand, including a new name (one that was not tied to Rex’s name upon his retirement, especially in ways that impacted sales) and a new way of showcasing it.
The company was to go through a rebranding process—or “story branding,” as we call it—to find out the real story behind it all. When that was over and done, the company would receive a new name that echoed the brand identity (Bradford Catered Events), a newly designed website, all of the necessary miscellaneous branding collateral and brand rollout letters to help launch the new company into the Knoxville community.
“THANK YOU NUPHORIQ! I literally could never have done all this myself and definitely not without your expertise. Thank you for putting up with my constant changes and quips. Rex has been on the phone with vendors and venues all morning, and the feedback has been great. We’re both getting lots of text messages about how great everything looks. You all took an old, outdated brand and made it fresh, new, and fun. Thank you so much for putting up with our constant changes and tweaks. It has turned out so great! Thank you again for your sacrifices.”–Bradford Jones
We help caterers focus on what really matters.
Bradford Jones10+ Employees
“We want to grow our business into one of the most respected, recognizable social and wedding caterers in Knoxville.”
Kevin Walter40+ Employees
“We want to take advantage of new opportunities in the market while maintaining—and growing—our current base of clientele.”
Lisa Richards50+ Employees
“Our team needs a refresh to get everyone motivated and excited about going out and landing events.”