Catering Trends: August 2020
Hi everyone,
As always, here are the best articles we read this month. If you enjoy Catering Trends, we’d love for you to forward this email to coworkers—they can sign up right here.
Now let’s jump in!
27 Great Truck Wrap Designs for Catering Businesses
Think of truck wraps like mobile billboards, without the monthly cost.
How to Get 100+ 5-Star Reviews (Script Included)
Desireé Dent’s step-by-step process to win reviews and, ultimately, clients.
‘Closing Isn’t Even an Option’: With No Events, Caterers Rush to Adjust
Must read NYT story. As the pandemic continues to devastate the catering industry, it’s all about finding creative ways to keep our businesses afloat.
During Covid, Ask Employees to Help Find New Revenue Streams
“When it was clear that Tasty Catering could no longer serve open dishes of food, a chef changed its packaging so it could serve individual hot meals. The company’s delivery drivers scouted the area for office buildings with full parking lots…another resourceful sales rep arranged to have food dropped off to National Guard troops.”
Can Socially Distanced Pop-Ups Help Bring Back Live Events?
A new revenue stream for luxury caterers? “My thinking is simple: Create modern experiences for brands to activate and still connect with their audiences.”
Free Sales & Operations Mixer
Join the ICA on 8/10 at 3pm ET for a free sales & operations video call! Here’s your chance to learn what others caterers are doing right now and get your questions answered.
The panel includes:
- Jennifer Perna, Principal, Fulton Market Consulting (Moderator)
- Colbert Callen, Director of Sales & Marketing, Footers Catering
- Steve Sanchez, Chief of Sales & Marketing Officer, The JDK Group
- Heidi Brice, Corporate Director of Sales, Puff ‘n Stuff
- Frank Christian, Managing Partner, Taylored Hospitality Solutions
- Lee Ann Kelly, VP of Sales, Marketing & Global Sourcing, American Metalcraft, Inc.
- Jamie Pritscher, Partner, Nuphoriq
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