Drive targeted leads–fast!

Social ads perform best when they are presented to their intended audience. When done right, they work quickly, helping you generate leads the moment they’re published.

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What goes into a social ad?

An ad for “vintage weddings” should only target those who are interested in them. Makes sense, right? We’ll provide the creative ad planning, tailor it to your specific audience and provide the corresponding landing page to help you effectively deliver your specific message.

Audience selection

Facebook and Instagram allow you to choose the audience that sees your ads. If you want to promote your corporate audience in Seattle, for example, you’d target “Microsoft employees in Seattle.”
Ad planning & creation

Whether you’re targeting couples or business professionals, you must deliver a message or offer that they would care about. The more specific the ad, the better it performs.
Landing page conversion

Everyone who clicks on your ad will be sent to a landing page on your website. This page features a conversion-optimized design and messaging that aligns with the ad we’ve created.

Ad examples

Here’s a look at what social ads can do for you:

Book exclusive dates.

Promote seasonal menus.

Showcase new menu items.

Run multiple ads at once.

Boost holiday business.

Soup to nuts social ad services

Ads perform best with integrated audience selection, creative planning and landing pages. That’s why we usually use social ads as part of a greater digital marketing strategy.

Tactics
Unique ads
Audience targeting
Website tracking pixel
Social media remarketing campaign & ad
Social ad comment monitoring
Performance analysis and ad tweaks

Your ad questions, answered

First there’s a technical difference:
- Social ads allow you to show your ad or content to a specific audience (e.g. people ages 25–35 who work at Microsoft) immediately. With social ads you pay for each result, usually as a cost per click or cost per view.
- Social posts involve no costs and are (mostly) shown to your existing audience.
Next, in practice, social ads and posts typically serve different functions:
- Social ads work best to promote a specific offer to a specific audience that cares about that offer. For example, you might show an ad that promotes “20% of Select November Wedding Dates” to “women ages 22–36 in Seattle”.
- Social posts help encourage potential customers who are already aware of your company to choose you for their business. Learn more about effective social posts on our social media page.
We offer two types of social ads:
- Awareness ads educate your target audience about a feature of your business e.g. “Online ordering now available”. Performance is measured by the size of the audience reached.
- Promotional ads are lead-driven, they provide your audience with a specific offer that leads to a landing page on your website. Performance is measured by the amount of clicks and leads generated.
Awareness ads will certainly work to drive awareness for your business.

Promotional ads see the highest success when the “offer” is compelling the target audience. For example, an ad targeted to “women ages 24–38 in Seattle” that offers “20% off prime July wedding dates” is very clickable and likely to drive leads. That’s all to say, promotional ads work when you cater the offer to the audience—that’s where we come in!

Drive targeted leads–fast!

What goes into a social ad?

Audience selection

Ad planning & creation

Landing page conversion

Ad examples

Soup to nuts social ad services

Your ad questions, answered

Ready to transform your marketing?