How to Take your Food Photography to the Next Level

Marketing is all about how you communicate your value to potential customers. Think about the visual front you present. Does it represent your brand, products and services? Does it entice your potential customers to think, “This looks inexpensive, let’s find out how cheap we can get it” or “Wow, I wonder how cool they make […]

Now that warm weather is near, it’s time to start thinking picnics! Dig out those grills, shake out the picnic blanket and up your picnic marketing game. Not sure where to start? We can help! As you read on, you will see that we suggest using an integrated marketing approach. This means taking advantage of […]

They say that if you truly love what you do, it won’t feel like a job. I wonder if the person who first said that owned a business. My guess is they had no idea what entrepreneurship is all about. Every entrepreneur I know loves what he/she does. But while we love what we do, […]

As advisors for caterers and small business owners, we’re often asked how to create the right marketing budget. As marketers, we’re frequently asked exactly where to invest that budget. Here’s what we say: The 5% Rule To understand the recommendation, first, let’s define ‘marketing budget.’ Your marketing budget refers to all costs for marketing, advertising, […]

Take a 30-minute drive. Do you think you’ll see more Starbucks stores or neon signs flashing “WE CATER”? I’m not a betting woman, but I’d be willing to bet it’s the latter. Show me a restaurant that doesn’t cater and I’ll show you a zebra without stripes. It used to be just the corporate drop-off […]

When done right, content marketing can be one of the most beneficial things in which you can invest these days. Depending on your target market and on your marketing/sales goals, of course. Throughout this post, we are going to walk you through how you can create your own valuable content marketing plan, but first, we […]