by on
So you’re going to Catersource. What’s in store for you? You’ll attend dozens of sessions led by professionals in catering and events, meet a ton of new people, celebrate 45-year catering veteran Bill Hansen as he receives the Mike Roman Lifetime Achievement Award and take home lots of great ideas for your company. If you’re […]
by on
They say that if you truly love what you do, it won’t feel like a job. I wonder if the person who first said that owned a business. My guess is they had no idea what entrepreneurship is all about. Every entrepreneur I know loves what he/she does. But while we love what we do, […]
by on
Take a 30-minute drive. Do you think you’ll see more Starbucks stores or neon signs flashing “WE CATER”? I’m not a betting woman, but I’d be willing to bet it’s the latter. Show me a restaurant that doesn’t cater and I’ll show you a zebra without stripes. It used to be just the corporate drop-off […]
by on
When done right, content marketing can be one of the most beneficial things in which you can invest these days. Depending on your target market and on your marketing/sales goals, of course. Throughout this post, we are going to walk you through how you can create your own valuable content marketing plan, but first, we […]
by on
Most caterers will say that they know their competitors inside and out. But do you really know them? You might know they use local ingredients. You might have heard they’re cheaper than you. You might have heard they are a one-stop shop…. But there is way, WAY more to it. Once you know them (and […]
by on
When do you typically start planning for the holidays? The dog days of summer are here. For many of us, it’s the heart of picnic season, and the grills are on full blast. But the blistering heat and humidity also mean that it’s time to start planning your catering company’s holiday marketing campaigns—right now! Successful […]
by on
Here’s a terrifying thought: you no longer have complete control over your catering company’s first impression. Online reviews are the new word-of-mouth marketing. Not only are catering clients researching your catering company online long before they inquire into your services, but they’re looking to your existing and past clientele to provide that information. According to […]
