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When caterers come to us for a new website, they often have very similar problems. Their current site is outdated, it isn’t mobile–responsive, or it just simply isn’t them. Some caterers can’t update their own websites, and some hear from their customers that their sites are impossible to navigate. Whatever the issues, creating a new […]
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Marketing is very visual, especially catering marketing. After all, people eat with their eyes. This means good photography—specifically food photography—is key for a catering company. Just how important are photos for marketing? Why do photos matter for marketing? Instead of just taking our word for it, we will let these facts and stats do the […]
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Marketing is all about how you communicate your value to potential customers. Think about the visual front you present. Does it represent your brand, products and services? Does it entice your potential customers to think, “This looks inexpensive, let’s find out how cheap we can get it” or “Wow, I wonder how cool they make […]
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Now that warm weather is near, it’s time to start thinking picnics! Dig out those grills, shake out the picnic blanket and up your picnic marketing game. Not sure where to start? We can help! As you read on, you will see that we suggest using an integrated marketing approach. This means taking advantage of […]
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So you’re going to Catersource. What’s in store for you? You’ll attend dozens of sessions led by professionals in catering and events, meet a ton of new people, celebrate 45-year catering veteran Bill Hansen as he receives the Mike Roman Lifetime Achievement Award and take home lots of great ideas for your company. If you’re […]
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They say that if you truly love what you do, it won’t feel like a job. I wonder if the person who first said that owned a business. My guess is they had no idea what entrepreneurship is all about. Every entrepreneur I know loves what he/she does. But while we love what we do, […]
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As advisors for caterers and small business owners, we’re often asked how to create the right marketing budget. As marketers, we’re frequently asked exactly where to invest that budget. Here’s what we say: The 5% Rule To understand the recommendation, first, let’s define ‘marketing budget.’ Your marketing budget refers to all costs for marketing, advertising, […]
