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Love is in the air, and so is the smell of delicious catered food. Are you ready to dig deep into your wedding catering? As we all know, it’s never too soon to start planning and promoting our marketing game for the next big day. In need of some creative juice? Let us help! We […]
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Guest blog post by Brittany McDaniel of Caterease. It’s not enough just to obtain leads for your catering business. You must mold them into customers for your business to be successful. This involves listening to your leads and figuring out where they are in their buying cycle. Where they are influences the type of communication […]
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When caterers come to us for a new website, they often have very similar problems. Their current site is outdated, it isn’t mobile–responsive, or it just simply isn’t them. Some caterers can’t update their own websites, and some hear from their customers that their sites are impossible to navigate. Whatever the issues, creating a new […]
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Marketing is very visual, especially catering marketing. After all, people eat with their eyes. This means good photography—specifically food photography—is key for a catering company. Just how important are photos for marketing? Why do photos matter for marketing? Instead of just taking our word for it, we will let these facts and stats do the […]
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As advisors for caterers and small business owners, we’re often asked how to create the right marketing budget. As marketers, we’re frequently asked exactly where to invest that budget. Here’s what we say: The 5% Rule To understand the recommendation, first, let’s define ‘marketing budget.’ Your marketing budget refers to all costs for marketing, advertising, […]
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Marketing is all about how you communicate your value to potential customers. Think about the visual front you present. Does it represent your brand, products and services? Does it entice your potential customers to think, “This looks inexpensive, let’s find out how cheap we can get it” or “Wow, I wonder how cool they make […]
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Now that warm weather is near, it’s time to start thinking picnics! Dig out those grills, shake out the picnic blanket and up your picnic marketing game. Not sure where to start? We can help! As you read on, you will see that we suggest using an integrated marketing approach. This means taking advantage of […]
