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21 Essential Marketing Terms

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Landing Page Definition

Are you flushing your marketing budget down the toilet?

The only way to really find out is to look at the numbers.

Unfortunately the lingo within analytics reports and marketing proposals is tough for even the most seasoned marketers to understand.

But the words really matter.

The difference between “acquisition” and “engagement” can mean the difference between printing money and flushing money down the drain.

So, we gathered 21 of the most important marketing terms to help you understand your marketing reports and proposals.


Marketing Definition
Impressions Definition
Users Definition
New Users Definition
Advertising Definition
Brand Definition
Acquisition Definition
Entrances Definition
Pageviews Definition
Goal Definition
Organic Traffic Definition
Reach Definition
Engagement Definition
Bounce Rate Definition
Call to Action Definition
Click-Through Rate Definition
Landing Page Definition
Redirect Definition
Meta Description Definition
Meta Keywords Definition
Meta Tags Definition

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Meet Nuphoriq
Nuphoriq is a marketing company for caterers and event venues. And we're fun to work with! We work alongside everyone from family businesses to the Leading Caterers of America and partner with organizations like the ICA, LCA and Catersource.
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