Grow a real brand on social media

What’s included in our social media services?

After years of working with caterers, we’ve focused our social strategy on the platforms and tactics that we’ve found to be most effective. Warning: this is about to get a little technical. There’s no need for you to know the details below—that’s our job! But if you manage your social media accounts or are just interested in social media, read on. And if you’d like further explanation, call us at 847.709.2799; we love this stuff.

Posting

• Facebook & Instagram posting: Enjoy two posts a week during prime hours. We post using researched hashtags, tailored captions and real photos of your team, food and events.
• Social media marketing strategy: Publish posts that add value to your business and followers. Your dedicated social media manager, Jeanette, will develop a comprehensive strategy for creating consistently effective posts. We’ll also make sure that seasonal events, new menu items and promotions are built into your post schedule.
• Social media audit and recommendations: Discover what’s worked in the past and unlock the best strategy moving forward. We’ll take a deep dive into your existing accounts and provide recommendations. 
• Cover photo and profile design: Stand out among your peers and build credibility with your clients with a custom design.
• Network setup and optimization: The consistency and completeness of your profiles play a major role in helping people find you on social media. We’ll make sure your profiles are optimized for discovery!
• Custom post template(s) design: Build trust by using professional templates that present common posts in a memorable style.
• Monthly reporting: No one is left in the dark! We’ll send you a report on what’s happening every month.
• Personal social media consultation: We can meet once a month to discuss your social media report and plan for what’s next! Tell us what’s happening in your business, and we’ll build promotions into your social schedule.

Customer engagement

Customer engagement is the most overlooked opportunity in social media. Not a lot of small businesses have the time respond to comments or direct messages on social media. Not anymore! We’ll monitor posts and respond for you.

• Social monitoring: We won’t leave anyone hanging! We’ll monitor your Facebook and Instagram accounts and respond to all incoming messages within one business day. 
• Comment responses and customer engagement: As catering veterans and small businesses owners, you can trust us to speak for you on social media. We’ll answer questions, build relationships and send anything we can’t handle your way.

Additional Platforms

In addition to Facebook and Instagram, we can also manage your Google My Business (GMB) and LinkedIn profiles. GMB is a hidden opportunity for caterers that helps you promote special offers and, ultimately, get more traffic from Google. And, as of late 2019, LinkedIn is one of the top platforms for organic (unpaid) growth. If you’re serious about maximizing your social media opportunity, these platforms are for you.

• Google My Business (1 post/wk): Increase your Google traffic and local SEO with GMB posts. GMB posts are snippets that show on the right sidebar of Google when people search for your company. They are specifically designed to promote special offers and announcements like a new menu or available dates.
• LinkedIn (2 posts/wk): Take advantage of the attention on LinkedIn and attract new employees with an active LinkedIn profile. Its professional audience is ideal for corporate caterers, but it also serves brand building and employee attracting functions for caterers of any kind. We’ll create LinkedIn-optimized posts for you twice a week.