Google search for catering and event venues

SEO for caterers and venues

Everyone wants a good spot on Google. Our SEO strategy will corral qualified traffic to your website. Our SEO services include site optimization that will help you rank in Google for the most important industry keywords like “Catering + Chicago” or “Wedding venues Chicago.”

What is SEO?

What is SEO, and why is it important?

Search engine optimization (SEO) is the practice of getting more unpaid traffic from search engines, which usually means Google. Unpaid traffic, aka “organic traffic,” refers to that which comes from search results, not ads. Here are the factors that determine your website’s SEO:

Technical SEO

We optimize the coding and all technical aspects of your website so Google easily recognizes you. This also makes it easier for you to rank for specific keywords.
Interesting content

The better your content, the nicer Google is to you. Content that’s relevant, engaging and tailored to your catering audience is your ticket to more traffic.
Trustworthy links

The more Google trusts your website, the more traffic you get. Trust is determined by the quality and quantity of links on other websites pointing to your website.

Want to learn more about SEO? Check out this guide from Moz

What does SEO look like?

Many people have terrible experiences buying SEO based on false promises and mystery. Truth is, a lot of SEO work does happen behind the scenes. We’re eager to talk about every detail of our work! Here’s what is actually going on:

SEO keyword difficulty analysis spreadsheet

Keyword Analysis is the process discovering what your customers search for.

Title and meta tags in website source code

Technical SEO is about optimizing the code of your site so Google can understand it.

Search Rank Analysis uncovers the strength of your site’s SEO relative to competitors.

Optimized Content tells Google what your site is about so it can be ranked for the right keywords.

Map Box SEO optimizes your business to show in the map section of Google search results.

Organic Search Results drive the majority of traffic to catering sites and are the goal of SEO.

SEO services

SEO is only worth it if you attract qualified traffic that actually converts into leads. That’s why we usually provide SEO as part of a bigger digital marketing plan.

Tactics
On-page SEO
Keyphrase research & selection
Search rank analysis
Meta tags (title & description)
Local search optimization
Google Analytics setup
Sitemap creation
Site speed optimization
SSL
Keyphrase optimization
Page & redirect audit
Off-page SEO
NAP optimization
Google My Business optimization
Investment

Free SEO Report

Get a free SEO report to how you rank against the competition

Your SEO questions, answered

There are at least 200 factors that influence SEO. These factors divided into two categories:
- On-page factors: Factors on your website that you can control. For example, your content and code optimization.
- Off-page factors: Factors that occur off of your website, over which you have limited control.
The #1 factor that influences SEO is backlinks: the quantity and quality of links on other websites that point to your website. Quality refers to the trustworthiness of a website. For example, a link from the New York Times is better for your SEO than a link from jimsfakeblog.com.

A local business with weak on-page optimization but a strong backlink profile will usually outrank a a business with the reverse. That’s why even perfectly optimized sites can be outranked by the competition.

If you’d like to know how you compare to local competitors, contact us for a free SEO report.
SEO can generate massive amounts of unpaid traffic, but competition can be tough and it typically takes 3–6 months before you start to see results. With Google Adwords Advertising you pay for each click but results are immediate.

At Nuphoriq, we focus exclusively on SEO. First, because the upside potential is immense. If you get SEO right on just one page, you can generate 1000s of visitors every month, indefinitely, at no cost. Second, because as web designers and content creators, most of our team is trained in SEO. Adwords is effective but complex, and it works best when executed by an Adwords-focused team. If you’re interested in advertising, check out our social advertising services.

SEO for caterers and venues

What is SEO, and why is it important?

Technical SEO

Interesting content

Trustworthy links

What does SEO look like?

SEO services

Your SEO questions, answered

Ready for better SEO?