When caterers come to us for a new website, they often have very similar problems. Their current site is outdated, it isn’t mobile-responsive or it just simply isn’t them. Some caterers can’t update their own websites, and some hear from their customers that their sites are impossible to navigate.
Whatever the issues, creating a new website ensures that these problems are avoided and provides caterers with the right platform to connect with clients old and new. Your catering website should be an extension of who you are as a brand, as a business and as people.
Some features of a new website that solve common issues include:
- Story branding, creating a guide that explores and describes your company’s unique identity
- Content marketing, involving blogs like this one
- Logo and brand design
- Mobile optimization, making a mobile and responsive version of your website
- Search engine optimization (SEO), causing your company to appear higher in Google search results
These solutions have been integrated into the websites below, creating sites specifically for the catering business and their clients. Browse the before and after images and read the companies’ unique challenges to inspire a possible catering website redesign of your own.
Challenge: Get out of narrow market
Formerly known as the Elizabeth J. Bivins Culinary Center, their brand had gotten trapped into a narrow category—servicing eldercare facilities—and they wanted a new brand to represent their true capabilities.
BG Events & Catering
Challenge: Create full-service caterer identity
BG began catering from the popular Harvard grocery store as Broadway Gourmet Marketplace and wanted to create a brand and website that would set them up for success as a full-service, upscale caterer.
Blue Ridge Catering
Challenge: Build website to keep up with business
As Blue Ridge grew, their website could no longer keep up with the level of events they were hosting, and they needed a better platform to share photos and exclusive venues.
Bradford Catered Events
Challenge: Establish new brand for next generation
Rex of Rex Bradford Jones Caterer was moving out of the spotlight, and there were concerns that once the namesake left the company, sales would decline. They needed a new, separate identity that clients could still trust.
Challenge: Create one website for a vast array of catering capabilities
After 50 years, what began as one small business had grown to a large catering company servicing a variety of different markets. Butler’s Pantry needed a website that would integrate all of their service offerings and accommodate several types of clients.
Challenge: Focus website on corporate catering
Catered Creations needed a website that was targeted toward their main area of business—corporate catering—while still providing information for weddings and other events.
J. Scott Catering
Challenge: Represent high-end service
J. Scott Catering had elevated their cuisine and service to something truly exceptional, and they needed to overhaul their website to match this quality.
Challenge: Celebrate 30 years with fun identity
Picnic People had been catering San Diego picnics for 30 years, so a new website was the perfect way to recapture the “fun in the sun” identity that their cuisine and service embodied.
Purple Onion Catering Co.
Challenge: Integrate planning software on website
As their sales staff worked with an event planning software for every event, it was absolutely key that their new website incorporated it in the contact form.
Challenge: Organize a simple but informative website
After years of growth, Tasty Catering’s website had countless pages and posts, causing it to be an organizational mess that clients couldn’t use. Their new site needed to be condensed, informative and easy for clients to navigate.
Zilli Hospitality Group
Challenge: Showcase venues to their fullest potential
Much of Zilli’s business is focused on their venue partnerships, so their new website needed to highlight exclusive venues and really exhibit their capabilities with a venue finder.